Public attitudes and education

Public attitudes, education

Finally, a significant challenge is the public's attitude towards road safety. At Kasoa, Lapaz and other places, hawkers and sellers have taken over road lanes and pedestrian walkways, putting themselves at a high-risk of knockdown.

The use of mobile phones while driving has also become increasingly prevalent. Casually observing cars drive by revealed many drivers are distracted by phone calls, texting, or social media notification. This form of indiscipline is particularly problematic given the rising number of smartphone users in the country.

This form of indiscipline is difficult to change but not impossible. Continuous public education campaigns, starting from schools to work places and communities, can help inculcate a sense of responsibility and discipline on the roads.

Initiatives such as the NRSA's "Stay Alive" campaign and Citi FM/TV’s War Against Indiscipline (WAI) have shown positive results, but need broader reach, sustainable funds and consistent implementation.